A church’s longevity and success hinges on the community. A strong, tight-knit community will support one another and strengthen the bonds that make church experiences so important for many Americans. When it comes to growing and engaging your congregation, investing in digital marketing to some level is nearly a requirement in the digital age. One of the most influential tools at your disposal is social media. The vast majority of adults today use social media to interact with friends and family, share life stories, and participate in group discussions with other like-minded people.
Social media is a tremendous asset for promoting a church in several ways. Consider the following examples of how to use social media to promote your church:
PAID PROMOTIONS
Churches depend on their congregation’s donations and staying afloat means consistently attracting new congregants. Many churches invest in paid advertisements and devoting a small budget each month to promoting the church’s content with ads offers a fantastic return on investment. You can catch the eye of people moving to the area or people who are wondering about alternatives to their current churches.
Paid ads are a great way to get your church’s content in front of the people who are most likely to find it relevant. It’s also a relatively small investment compared to its potential for returns. Experiment with a few paid advertisements to see the success they offer and find a solution that works best for you and your social media networks.